Switch 2020

visual identity / merchandise / 2020

Switch 2020 is a visual identity system, designed for the annual charity event "Switch". A commissioned project by the Nederlands Dans Theater. The topic of this years event was waste in the ocean and it was sponsored by "Plastic Soup Organisation". The concept for the visual language developed around the idea of plastic movement in water. As a starting point we created a typography-based moving-image, which was later translated into a logo, а flyer, а poster аnd a t-shirt & tote bag design. The project was made in collaboration with Weronika Uyar (TR) .

© 2021 Radina Yotova