Existence & Belonging: Molding Social Clichés

Existence & Belonging: Molding Social Clichés is a project focused on the relation between national identity and exoticism in our globalised society. The concept of the exotic became fundamental in the 19th century when modern tourism started to exist as we know it today. Exoticism is considered to be the representation of one culture for consumption by another. In many ways modern tourism has always been organised around the stereotypical understandings of the “other”. Crossing beyond political or cultural borders provokes the tourist to recreate variety of stories for the “other”, interpret in many different ways. Website accessible on: https://gradinayotova.github.io/Existence-Belonging-molding-soclial-cliches/